Seth Godin, the marketing guru wrote an article a couple of days ago entitled Tattoo thinking.
I would recommend reading it.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
August 27, 2012
August 22, 2012
Marketing 101
The first day of classes in a semester is always the best for most students. The instructor reads through the syllabus, maybe shows a short video, and then goes "Okay, no homework!".
You can't do much better than that. Except for class being canceled.
In my upper level marketing class today though, my professor made the comment that the first thing to learn in marketing is that the customer's point of view is the most important point of view.
Now this may seem like basic thought when running a business and trying to sell a product or service, but how do you apply it when you don't have a job?
Who is your customer?
Your potential employer. Everything you do, resumes, cover letters, the way you dress, all of that is how you market yourself. You yourself are the product that you are selling. So the question becomes then, what exactly are you or do you want to be marketing about yourself?
You can't do much better than that. Except for class being canceled.
In my upper level marketing class today though, my professor made the comment that the first thing to learn in marketing is that the customer's point of view is the most important point of view.
Now this may seem like basic thought when running a business and trying to sell a product or service, but how do you apply it when you don't have a job?
Who is your customer?
Your potential employer. Everything you do, resumes, cover letters, the way you dress, all of that is how you market yourself. You yourself are the product that you are selling. So the question becomes then, what exactly are you or do you want to be marketing about yourself?
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